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What's Ahead in the "Post-PC" Era
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February 8, 2012 - With smart phone and tablet sales now surpassing PC sales, consumers are radically changing how they use certain devices, says IESE Prof. Sandra Sieber. Post-PC devices have ushered in a "friendlier" technology environment, in which users feel a more personal attachment to IT products than they previously did. More 
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It's Not the End of the World. Economist Editor Sees Some Specks of Light in his Crystal Ball
February 3, 2012 - The only thing that is certain is that the world is not coming to an end in 2012, despite the Mayan predictions that it will all be over by December. "We are so certain of this that we are prepared to take bets on it and if we're wrong, then we'll give you your money back," quipped Daniel Franklin, executive editor of The Economist. More
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Facebook "Likes" MBA Students
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January 24, 2012 - Around 800 million people worldwide spend an average of 700 billion minutes per month on Facebook, sharing up to 30 billion pieces of content through this popular social network. Impressive figures from a company that in just eight years has revolutionized the way we consume media, said Jordi Fornies, Manager of Advertising Operations for Facebook offices in Dublin, during the company's second visit to IESE's Barcelona campus. More
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Crowdsourcing: Intermediaries on the Rise
January 19, 2012 - Crowdsourcing is about getting work done through a virtual community of online suppliers. One recent example is the South Korean electronics firm LG which teamed up with the crowdsourcing company CrowdSPRING in Chicago to develop the "phone of the future," explains Prof. Evgeny Káganer of IESE's Department of Information Systems. More
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Efficiency and Patient Implication: Vital in the Healthcare Sector
January 18, 2012 - "We are not in a situation when we have to just weather the storm. This is a structural crisis that requires structural changes," said IESE Prof. Núria Mas at the opening of the Continuous Education program session that took place on IESE's Barcelona campus this week. The title of the session was, "The Future of the Healthcare Sector: A Better Recipe for Creating Value?"
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Re-engineering the Advertising Industry
January 13, 2012 - The world of advertising is undergoing a fundamental shift, as the functions of large agencies are being gradually taken over by small, agile groups of creative thinkers and planners, says IESE Prof. Xavier Oliver in this interview. Small advertising "think tanks," sometimes supported by freelancers, are now able to address clients' needs effectively and less expensively.
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Car Firms Working to Reduce Emissions. Prof. Marc Sachon Shares Research with Alumni in Frankfurt
January 12, 2012 - Car companies are working to reduce CO2 emissions on several fronts today, said IESE Prof. Marc Sachon, who met with IESE alumni in Frankfurt this week for a Continuous Education session focusing on mobility.
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Making Better Decisions. Prof. Miguel Ángel Ariño Meets with Alumni in Shanghai
January 11, 2012 - Making the right decisions in highly uncertain environments requires having clear goals, being realistic in assessing the situation and being careful not to deceive yourself, said IESE Prof. Miguel Ángel Ariño in a Continuous Education session held today in Shanghai.
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IESE Prof's New Book Provides Big Picture of Global Change
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Sandra Sieber: The End of Open Internet?
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IT's "Gang of Four" Refocuses View of Hardware
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Challenges for 2012: IESE Professors Share Views
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Ecomagination: GE's Jay Ireland on Global Trends
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The Cost of Innovation: Merck CEO Discusses Challenges
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E-mobility: Hype and Reality
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Recovering Lost Loyalty. IESE Lunch Rethinks Communications
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