With smart phone and tablet sales now surpassing PC sales, consumers are radically changing how they use certain devices, says IESE Prof. Sandra Sieber. Post-PC devices have ushered in a "friendlier" technology environment, in which users feel a more personal attachment to IT products than they previously did.
In particulary, flash memory - the storage technology that is used in most smartphones and other devices - has made a major impact in the overall user experience. As more consumers become constantly connected to their devices, the "Post-PC" ecosystem promises to bring about a reshuffling of well-known companies.
Face IT - IESE Technology Blog
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