IESE's Center for Emerging Markets will co-sponsor an international forum featuring leading experts on Sub-Saharan African markets, June 28-29 at the school's Barcelona campus.
One of the main goals of the forum, "Emerging Africa and the Global Business Revolution," is to provide a clear overview of these markets in order to assist entrepreneurs and business leaders in gaining a deeper understanding of the risks and investment opportunities in Africa, since these markets are relatively unknown to firms. A second related objective of the forum is to facilitate a platform for entrepreneurs, business consultants and directors of firms from Sub-Saharan African countries to meet with their European counterparts, so that their own business ventures and international competitiveness can be enhanced.
Sub-Saharan Africa comprises a wide range of countries; each one with unique and continuously evolving new business opportunities. Nevertheless, to many entrepreneurs, African markets all appear complex, far away and risky. Experts will present insights, studies and opinions, and will be joined by high-profile representatives of governmental institutions, entrepreneurs and academics from across Sub-Saharan Africa and the international community.
The conference will include panel discussions on the themes of entrepreneurship, international trade, industrial organization, technology and innovation in order to give an overall perspective on the current situation and future trends for the area along with sector and strategic insights.
In addition, representatives of firms will have the opportunity to meet with African consultants from the following countries:
- Angola
- Burkina Faso
- Equatorial Guinea
- Ghana
- Ivory Coast
- Mali
- Mozambique
- Nigeria
- Senegal
- South Africa
Barcelona Chamber of Commerce and Casa África are co-sponsors of the event.
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