Biography José L. Nueno (Barcelona, 1960) is a Professor in the Marketing department at IESE. He received his Doctorate of Business Administration (Marketing) at Harvard University, Master of Business Administration at IESE and Degree in Law at the Universidad de Barcelona. His dissertation researched channel complicity in the distribution of medical equipment and supplies. His areas of interest include distribution channels and manufacturer/distributor relationships. He has published articles on globalization, marketing of consumer goods and luxury goods and relationship marketing. He has taught at a several business schools, including the elective course of Industrial Marketing at INSEAD, France as well as other management programs. He was a visiting professor at the University of Michigan and in joint programs with the University of Michigan and IESE in Vevey, Switzerland and Shanghai, China. José participates in programs across Latin America, the most recent at IPADE in Mexico and INCAE in Costa Rica. In 2003 he was part of the faculty team for the Harvard Business School AMP Middle East Program and the Strategic Program for Retail Managers. José has directed sessions to executives in over 50 corporations, including Loewe, Antonio Puig, LVMH, L'Oréal, Bodegas Torres and has spoke at many industry conferences. He used to organize IESE's conference of the Distribution Industry (10 years), and the Food Industry (9 years) He is author of a variety of articles published in the Sloan Management Review, Business Horizons and the International Journal of Research in Marketing. His most recently published books are ¿Por qué comercia tan poco el comercio electrónico? (1999), Gestión de Precios (1998), Consumidor al Filo del Siglo XXI (1998), Comunicación al Filo del Siglo XXI (1999), Gestión de Roturas de Stocks (2003); La Naturaleza del Gasto (2004), Las Claves de la Innovación (2005) y El Consumidor Maduro en España (2005) He is a member of the Boards of Directors of TOUS, LOMONACO, ADOLFO DOMÍNGUEZ, MPG (Mediaplanning), JUNO, URÍA MENÉNDEZ, MIGUEL TORRES, PUIG BEAUTY AND FASHION, GAL. In the post he has served as a executive director with EXEL LOGISTICS in Spain. He is also a corporate consultant (since 1986 he has worked on more than 150 projects for global clients), and advises national and international corporations in the area of marketing and strategy. He serves on the editorial boards of the Journal of International Business Studies, European Economic Review, European Financial Management, Spanish Economic Review, Investigaciones Económicas, Expansión and Actualidad Económica. Areas of interest * Brand creation * Commercial strategies * Distribution * Launching new products * Pricing |
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