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Julián Villanueva - Faculty Search

Julián Villanueva
Associate Professor of Marketing

Ph.D. in Management (Marketing), University of California, Los Angeles
Master in Business Administration, IESE, University of Navarra
Bachelor's degree in Business Administration, Universidad Complutense de Madrid
E-mail: JVillanueva@iese.edu
Link: Julián Villanueva personal webpage

Biography

Julián Villanueva is head of IESE Business School's Department of Marketing. His areas of specialization include market research, models of customer lifetime value and customer equity, database marketing, and e-commerce.

Areas of interest

* Customer equity
* Customer relationship management
* Direct marketing
* Linking marketing to financial returns

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Julián Villanueva - Faculty Search