 |
Title:
Profitable business models and market creation in the context of deep poverty: A strategic view . (OP-07-6 )
|
|
|
Authors:
Seelos, C., Mair, J.
|
|
| |
|
Summary:
Framing the entry into underdeveloped countries as a business opportunity is conceptually appealing. While previous work on strategies to pursue the bottom level of the global income pyramid has shifted paradigms about poverty, the focus in this paper is to move on from the "whether to do it" question to contribute to a better understanding of "how to do it" from the perspectives of corporate and competitive strategy. Using three cases, two from Bangladesh and one from India, insights are generated into how business models can be structured and executed to generate the necessary profits for companies to justify investments into market entry and market building, while at the same time integrating and serving the poorest and their unique needs as well. The authors explicitly focus on how to recognize, access and configure resources that local pioneers have already built in extremely poor countries. The aim of this paper is not to develop prescriptions but to generate ideas about the opportunities available to companies working in tandem with local entrepreneurial organizations to build business models that are able to achieve multiple strategic objectives concomitantly. |
|
| |
|
Date:
01/10/2006
|
|
| |
|
Type:
Occasional Papers
|
|
| |
|
Language:
English
|
|
| |
|
Download this file
|
|
| |
