4.5. Researching Industries, Companies, & Contacts

Quick Link 1. Welcome 2. Introduction to career planning 3. Assess yourself (define your product) 4. Conduct market research and target your market 4.1 Networking 4.2 Information interviews 4.3 Job descriptions 4.4 Company presentations 4.5 Researching 4.6 Set preliminary goals 5. Develop and implement your marketing plan 6. Interviewing 7. Discussing compensation 8. Evaluating job offers 9. On-campus recruiting program 10. The summer internship 11. Taxes, visas and other legal information

Gathering the information you need to conduct a successful job search can now be done easily with electronic resources that supplement directories, periodicals, and other printed publications. The World Wide Web (www), CD-ROMs, databases, and on-line services allow you to target selected markets, focusing your research on particular companies, industries or geographic regions. The CMC's resources and the main IESE library offer excellent reference materials and staff expertise to help you answer your questions with available print and electronic resources.

A complete guide to career-related resources is enclosed in the final part of this handbook.