Area Index

Site Index

Contact Us

News


4.6. Set Preliminary Goals
& Test Market Your Product

Next, define tentative career goals based on your analysis of the data you've gathered about yourself and the MBA job options. Set realistic expectations in this process. Recognize that no position will perfectly match your needs, abilities, and interests. All options involve trade-offs and compromises. Look for opportunities where the overlap between what you offer and what the job requires is greatest. Form preliminary goals and then test out any assumptions underlying your choices. Does the job involve what you imagine? Is the lifestyle really consistent with your sense of things? Are the people in this field the type of colleagues you anticipate? Do a reality check to assure that your decisions are based on fact rather than hopes or misconceptions. Discuss your initial plans with people familiar with the industries or firms that interest you. Consider their input and revise your goals as required.

Too many job seekers omit this critical test-marketing step in the career planning process. Individuals get impatient and want to act. They plunge straight into their job search, contacting firms and managers without first validating their assumptions. As the saying goes, 'you only get one chance to make a first impression'. Many individuals burn bridges and use up valuable contacts before they've accurately assessed the right target market for their skills, interests, and experience. We urge you to include this step in your career planning process to assure ultimate success in your job campaign.

Finally, define three alternative versions of your goals:

  • The ideal
  • The most realistic
  • The sale option.

Set up deadlines for achieving each goal, and begin to implement your marketing plan now!


Executive Education | MBA Program | PhD Program | Global EMBA | International Faculty Development Program
© 2003 IESE. Please send comments about www.iese.edu to the Webmaster