|
|

|
4.6. Set Preliminary
Goals
& Test Market Your Product
|
|
Next, define tentative career goals based
on your analysis of the data you've gathered about yourself and the MBA
job options. Set realistic expectations in this process. Recognize that
no position will perfectly match your needs, abilities, and interests.
All options involve trade-offs and compromises. Look for opportunities
where the overlap between what you offer and what the job requires is
greatest. Form preliminary goals and then test out any assumptions underlying
your choices. Does the job involve what you imagine? Is the lifestyle
really consistent with your sense of things? Are the people in this field
the type of colleagues you anticipate? Do a reality check to assure that
your decisions are based on fact rather than hopes or misconceptions.
Discuss your initial plans with people familiar with the industries or
firms that interest you. Consider their input and revise your goals as
required.
Too many job seekers omit this critical
test-marketing step in the career planning process. Individuals get impatient
and want to act. They plunge straight into their job search, contacting
firms and managers without first validating their assumptions. As the
saying goes, 'you only get one chance to make a first impression'. Many
individuals burn bridges and use up valuable contacts before they've accurately
assessed the right target market for their skills, interests, and experience.
We urge you to include this step in your career planning process to assure
ultimate success in your job campaign.
Finally, define three alternative versions of your goals:
- The ideal
- The most realistic
- The sale option.
Set up deadlines for achieving each goal, and begin to implement your marketing
plan now!
|

|