| Executive Education | |
| 3rd Pharmaceutical Industry Meeting. Towards a New Industry Sector? |
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Date November 5, 2009 |
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Place Barcelona, Spain |
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Description Competition is on the increase within the pharmaceutical sector. Forecasts for growth are looking positive worldwide, however in Western markets, profits are threatened by difficulties in effective innovation and the expansion of generic drugs at lower price. The industry is reacting with mergers, acquisitions, diverse formulas and profitable, long life cycle products which optimize R&D, improve operations and expand sales in new geographic areas. The conference is aimed at presidents, managing directors and senior executives of pharmaceutical companies, as well as healthcare professionals in general. It will also attract senior managers of public healthcare institutions. |
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