The second edition of the management journal IESE Insight, published this week, focuses on the power of partnership. Contributions come from experts at leading universities, including Kathleen M. Eisenhardt of Stanford University, Thomas Vollmann and Carlos Cordón of IMD and Venkat Ramaswamy of the University of Michigan, along with IESE professors Africa Ariño, Pinar Ozcan and Bruno Cassiman. The publication delves into how the potential of working in partnership can be maximized and value created through means such as collaboration and the process of co-creation.
 
The journal also includes an article by Harvard professor John A. Quelch and Katherine E. Jocz, titled "Six Ways Marketing Can Change the World," in which they argue that marketing can contribute toward restoring a sense of citizenship and help democracy.
 
Also in this issue, a business case centered on the world-renowned chef, Ferran Adrià, is featured. Three executives - Pablo Álvarez, of Vega-Sicilia, Eric Sentuc, of Cadillac & Corvette, and Robert Shelton, coauthor of Making Innovation Work - provide recipes for keeping Ferran Adrià on the cusp of culinary innovation.
 
In the section Personal Insight, IESE Professor Mike Rosenberg conducts a lively interview with Peter Sutherland, chairman of British Petroleum (BP) and Goldman Sachs. During the conversation, Sutherland, one of the founders of the World Trade Organization, discusses the price of oil, protectionism and the future of renewable energy.

Finally, the section Wider Insight focuses on an individual with important lessons from outside the business arena. In this issue, jury consultant Edward P. Schwartz and IESE Professor Paddy Miller apply lessons from the courtroom to the boardroom and analyze how to yield an optimal verdict.

IESE Insight is the school's widely read management journal, which presents the latest knowledge of experts from around the world. The publication has some 15,000 readers worldwide, in addition to 30,000 alumni.