The comprehensive curriculum explores the CEO's role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. The three learning modules address important skill development areas, business phenomena, and operational aspects, including:
Pre-Matriculation Module (Optional)
China Europe International Business School, Shanghai, ChinaFebruary, 2011 (TBA) • Finance and Accounting
Module 1
China Europe International Business School, Shanghai, China
March 27-April 1, 2011 • Competitive Strategy
• Marketing Strategy
• Strategic Human Resources
• Strategic Operations Management
Module 2
IESE Business School, Barcelona, Spain
June 5-10, 2011 • Entrepreneurial Management
• Global Marketing
• Performance Measurement and Control
• Capital Markets
Module 3
Harvard Business School, Boston MA, USA
July 24-29, 2011 • Business, Government and the International Economy
• Entrepreneurship
• Leadership
• Innovation in Emerging Markets
• Negotiation: Dealmaking Follow-Up ActivitiesParticipate in roundtable conferences and communicate with professors from CEIBS, IESE and HBS; write cases; and engage in other exchange opportunities. Note: Curriculum structure and faculty are subject to minor changes.
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