IESE Business School

Day 1 
Exploring Semiglobalization

• Program introduction
• Determining current levels of cross-border integration
• Using a framework for thinking systematically about the differences across countries
• Examining a performance measurement template for international strategy 

Day 2 
Expanding the Strategy Space

• Finding a middle path between complete localization (for separated markets) and standardization (for completely integrated markets)
• Implementing Adaptation strategies to achieve local responsiveness
• Implementing Aggregation strategies to achieve enhanced scale economies

Day 3 
Implementing the AAA Strategies & Understanding Chinese/Indian Competition

• Implementing Arbitrage strategies to ensure absolute efficiency
• Exploring the emerging competition from China and India
• Examining key differences between China’s and India’s strategies

Day 4 
Formulating and Implementing Cross-Border Strategy

• Deciding how a company can deal most effectively with the challenges and opportunities of operating in different countries
• Applying diverse strategies to different elements of the business
• Identifying the impediments to strategy implementation
• Crafting ideas for strategy implementation
• The future of globalization