IESE Business School

New York, May 5 - 6, 2010

Learn more: Video interview with Professor Paddy Miller

“Much of the innovation industry talks recycled platitudes: the real secret is that innovation is more about business culture than it is about brainstorming ideas. A culture of innovation is driven by the individual. It’s instilled in an organization by small teams working together day to day.”

Paddy Miller, IESE Professor   

Creative Cultures will change the way you think about innovation and creativity in your organization. This is not a primer course on innovation; it is designed for managers who have struggled to foster innovation and experienced firsthand the hard reality of driving change.

The program will also focus on how to generate a creative culture and spearhead innovation projects. Participants will leave the program armed with innovation strategies and a clear plan for action.