Develop well-founded concepts and arguments as a basis for human quality in business and a beneficial impact of business activity on society and the environment.
Work to formulate proposals that are both rigorous in their conceptual foundations and practical in their analyses and conclusions.
Develop practical means to develop a corporate culture and a corporate behavior that favor human development and sustainability.
Devise management models that make it easier to grasp the complexity and the systemic nature of companies’ relationships with society and the environment; that serve as a basis for the introduction of procedures, systems and policies in the day-to-day running of businesses; and that help managers to recognize the benefits and competitive advantages to be obtained by developing businesses based on the challenges that those relationships entail.
Encourage the application of criteria of social responsibility and sustainable development in every aspect of business, including the formulation of the corporate mission, the design of management systems, the design, manufacture and sale of company products, and the way companies behave towards society at large.
Build an awareness of the importance of ethical conduct and corporate reputation among the professional and business media, and also among the general public, by publicizing the practical improvements achieved, offering criteria for problem solving, and helping to create a climate of respect and support for business initiative.
Promote and facilitate dialogue between the business world and its stakeholders, in the conviction that greater mutual knowledge will lead to innovative business responses to society’s demands.
