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CSBM – Center for Sport Business Management
Sports as a Business. Business as a Sport.

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Documents and publications

UEFA Champions League: El éxito de una estrategia empresarial y deportiva . (D/927 )
Gómez, S., Opazo, M., Barios, M.
June 1, 2011

El Santander y la Fórmula Uno (B) . (M-1260 )
Villanueva J., Ziskind, Julie Michelle
June 27, 2011

Business lessons from the soccer World Cup
Berrone, P.
August 8, 2011

Value Creation and Sport Management
Madrid, July 30th, 2010
Center of Sport Business Management has published a new book with Cambridge University Press.
More information
Watch Video

Case Club Atletico River Plate
Gómez, S., Gómez, J., Bofarull, C.
September 2009

Valencia: a strategy based on sporting events
Gómez, S., Bofarull, C., Gracia, I.
February 2009

El mapa estratégico del Real Madrid: el arte de construir una marca
Urrutia I., Kase, K., Martí, C., Opazo, M.
September 2006
Download  (In Spanish)

Real Madrid CF - FC Barcelona: Análisis de las estrategias económica y deportiva del periodo 2000-2006
Kase, K., Gómez, S., Urrutia I., Opazo, M., Martí, C.
June 2006

Essay on Japan's Sports Marketing to Venture a Hypothesis about the Way it Operates
Kimio Kase
Strategy and Sponsorship Review, December 2005
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The Real Madrid Way: How the "proto-image of the firm" approach can work wonders in the sport management
Kimio Kase, Ignacio Urrutia
Strategy and Sponsorship Review, December 2005
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Evaluación estratégica del patrocinio y mecenazgo
Kimio Kase, Ignacio Urrutia, Carlos Martí, Telechea Enrique.
MK Marketing + Ventas, No 203 June 2005
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The design of the recruiting methods of Real Madrid: Zidanes and Pavones
Ignacio Urrutia
September 22-25, 2004, Gent. Paper presented in the European Sport Management Congress organized by EASM, on the theme “Innovation in co-operation”.

Los modelos de control de gestión de los principales equipos de fútbol profesional españoles
Ignacio Urrutia, Juan Luis Martínez

Definition of a series of indicators to make an assessment on the managing efficiency of the person in charge of a sports organization
Ignacio Urrutia




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