Introduction
“Strategy is the art of enacting the future”.

Strategy is formulated and executed in an increasingly changing environment influenced by political, technological, economic, global, competitive and social forces. Managers must strive to understand these interacting forces and develop successful and sustainable strategies. This course is about how you, in the position of a general manager can enhance and sustain performance by making sound strategic decisions. Its objective is to develop and sharpen skills in making robust judgments to support your decisions about the strategic direction of your unit or company.