Google Travel, may I help you?
This may be the answer you get when you call the travel agent that helped you book your flights and find a budget hotel in Reykjavik. Is that possible? Well, wait a while, says IESE Professor Josep Valor.

> Más inversión y menos coste 
Valor, Josep.

> Orchestrating the New Dynamic Capabilities
Collaborative Innovation in Action
Shuen, Amy; Sieber, Sandra