IESE Business School

Three-Part Curriculum  
The comprehensive curriculum explores the role of CEOs as it relates to various strategic, government, investor, market, societal and trade-union concerns, and also examines the impact of the new world order on the Latin American economy. International residential sessions on three continents and international faculty from the partner institutions reflect the truly global dimension of the program. Strategic team projects will be facilitated during the three learning modules, allowing participants to explore specific areas of interest for their companies with the guidance and input of professors and fellow participants. The three learning modules address important skill-development areas, business phenomena and operational aspects, including:

Module 1 – Understanding the Business Landscape
EUROPE - IESE Business School, Madrid, Spain
April 11 – 16, 2010

• Macro-economic Environment

• Entrepreneurial Spirit

• Cross-Cultural Management

• International Strategy

• Global Marketing

• Strategic Team Projects

Module 2 – Managing Value Creation
NORTH AMERICA - The Wharton School, Philadelphia, USA
May 9 – 14, 2010

• Strategy Under Uncertainty: Scenario PlanningEntrepreneurial Finance

• Innovation & Technology

• The Role of the CEO

• Strategic Operational Management

• Innovative Marketing Strategies

• Strategic Team Projects

Module 3 – Making it Happen
ASIA - China Europe International Business School, Shanghai, China
June 6 – 11, 2010

• International Strategy II 

• Leadership 

• Change Management

• Joint Ventures & Strategic Alliances

• Corporate Governance

• Strategic Team Projects

Follow-up Activities

• Alumni Events held around the world by CEIBS, IESE and The Wharton School.
• Communicate with professors from CEIBS, IESE and The Wharton School; write cases; and engage in other exchange opportunities