IESE Business School

Introduction

World’s First Global Media AMP

Senior-Level Networking Opportunities • Access to Industry Icons • Global, Industry-Focused Curriculum

The Advanced Management Program in Media and Entertainment (Media AMP) is the first program of its kind. The curriculum is designed to prepare seasoned, high-potential executives for their next big assignments by providing them with the business skills they will need to run successful enterprises and quickly react to any disruptive technologies and competitive challenges that may emerge. 

The Media AMP provides a highly stimulating environment for top-level executives to gain knowledge and analyze the challenges most relevant to the media and entertainment industry.

Partipant Profile


Participant Profile


  • Top-tier executives with significant managerial experience

  • High-potential senior managers preparing for the highest levels of responsibility within their organizations: Chief Executive Officer, Chief Operating Officer, President, Senior Vice President, Managing Director, Director General, General Manager

     
  • Fluent in English for business purposes

Program Content

The Media AMP helps media and entertainment professionals strengthen their fundamental business skills, while expanding their knowledge of the latest management research and thinking. Critical areas covered include digital strategy, entrepreneurship, innovation, leadership, marketing strategy and value creation.


Leadership Forums

Leadership Forums make up a key part of the Media AMP. During each module, participants have the benefit of exclusive, unparalleled access to some of the top leaders in the media and entertainment industry.


Contact

Request an informal conversation with the Program Director, Rich Sabreen: + 1 646 346 8830.

At a a Glance - Program


Program Dates & Venues

The Media AMP consists of four weeklong modules conducted over a six-month period. Three modules take place in New York City and one in Los Angeles.

Module 1
Getting the Big Picture: Context and Cash
New York City
January 28-February 2, 2013

Module 2
Achieving Competitive Advantage in a Digital Age
New York City
March 11-16, 2013

Module 3
Creating Value and Managing Creativity
Los Angeles
May 6-11, 2013

Module 4
Preparing for What Lies Ahead
New York City
June 10-15, 2013


Admissions Process


  • You submit an application form.
  • Admissions Committee schedules you for an interview with the Program Director.
  • Admissions Committee reviews applications.
  • Admissions Committee sends feedback on your application.


Learn more >


Program Fee


$ 39,000

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“The Media AMP delivers the latest media and entertainment management techniques, business models, innovations in technology and industry trends.

As the first executive education program specifically designed for media and entertainment professionals, it potentially redefines career advancement in this sector.”

Rich Sabreen
Managing Director, Media & Entertainment Programs
Program Director, Media AMP

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