Program structure & calendar
The Media AMP is conveniently designed to enable seasoned professionals to update and expand their knowledge on critical business issues with minimal interruption of their professional and personal commitments. The program comprises four intensive weeklong modules, with three modules conducted in New York City and one in Los Angeles.
Check the calendarModule 1
GETTING THE BIG PICTURE: CONTEXT AND CASH
NEW YORK CITY
January 28 - February 2, 2013
The opening module provides the foundation for the program by covering topics such as the global economic environment, the media economic context, and finance and accounting. In addition to the course work, high-level industry executives exchange ideas with the group.
Subjects
• The Global Economic Context
• The Media Business Landscape
• Financial Accounting
• The Role of the Manager
• Competitive Strategy
• Corporate Strategy
• Self-Leadership and Team Leadership
Module 2
ACHIEVING COMPETITIVE ADVANTAGE
IN A DIGITAL AGE
NEW YORK CITY
March 11-16, 2013
The second module provides participants with an in-depth view of technology and the current media environment. IT systems and strategy, marketing strategy and management control are among the key areas. More industry luminaries share their professional experiences during this module.
Subjects
• Marketing Strategy and Trends
• IT Systems and Strategy
• Management Control
• Decision Analysis
• Digital Value Chain
Module 3
CREATING VALUE AND MANAGING CREATIVITY
LOS ANGELES
May 6-11, 2013
During this module, participants explore the nature of creative organizations and ways to exploit new media opportunities. Topics include creative cultures and innovation, corporate finance, operations and how to manage creative people. The program takes advantage of its Hollywood location, which facilitates access to industry leaders and innovators.
Subjects
• Operations Management
• Project Management
• Financial Intelligence
• Entrepreneurship
• Creative Cultures and Innovation
• Managing Creatives
Module 4
PREPARING FOR WHAT LIES AHEAD
NEW YORK CITY
June 10-15, 2013
The program’s final module helps participants craft new strategies for the future, while taking into account the latest developments in consumer behavior and changes in the global economy. Sessions examine topics such as scenario planning, global marketing, negotiation and cross-cultural management. Industry insiders also link personal and company challenges to the content of the module.
Subjects
• The Future World Economy
• Scenario Planning
• Global Strategy
• Global Marketing
• Cross-Cultural Management
• High-Level Negotiations
