IESE Business School

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Program Benefits

The Media AMP delivers a comprehensive general management curriculum, along with the latest business concepts and tools for building a successful career in media and entertainment. This highly dynamic program provides personal interaction with faculty members, industry leaders and high-level media and entertainment industry peers.

Learning Without Career Disruption

Learning Without Career Disruption
The Media AMP enables participants to pursue an intensive program without putting their careers on hold. Because learning is concentrated in four intensive residential modules spaced over six months, participants have adequate time to prepare for modules when they are away from the program.

Professional Networking
In addition to providing access to key media and entertainment leaders and innovators, the program enables participants to draw on the expertise and opinions of the IESE faculty and high-caliber colleagues. This supportive environment helps participants reflect on their future ambitions and take meaningful next steps to further their careers.

New Management Frameworks
Participants sharpen their strategic thinking and business skills as they focus on solving real-world business problems. The program provides participants with an analytic framework they can apply to their businesses to manage more effectively, address competitive challenges and take advantage of new technologies as they emerge.

Career Advancement
The Media AMP is a transformative experience that prepares participants to take on top-tier positions in their organizations. It provides a sophisticated business foundation for executives who want to take on greater responsibilities.

Succession Planning

Succession Planning
For companies, the Media AMP is a powerful succession-planning tool that helps organizations prepare executive talent for advancement to the highest level leadership roles.

International Perspective
The program is highly global in content and scope. Faculty members reflect diverse nationalities and possess an in-depth understanding of the cultural, institutional and social dimensions that
play a role in business in different regions around the world.

Lifelong Benefits
Graduates of the program are eligible for diverse services and benefits offered by IESE and The Paley Center for Media.  They become members of a vast professional alumni network with lifelong learning opportunities. Participants who successfully complete the Media AMP receive a certificate issued jointly by IESE Business School and The Paley Center for Media, a valuable business credential.

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“This program gave me the opportunity to step back and think strategically about my business and not just stay purely in the day-to-day.

What I found interesting is that the media business around the world is facing the same challenges. It was encouraging to know that we’re all in the same place trying to get to the answer.”

Alexandra Wallace
Senior Vice President
NBC News, USA
Media AMP 2011

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