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Although Asian tigers like India, China and Korea dominate the international business headlines, business leaders and investors should not overlook the potential of Sub-Saharan Africa. The region provides a market that has experienced economic growth of over 5% for the past several years and a recent sharp increase in inflows of foreign direct investment. Africa offers a rich and diverse natural resource base that invites global players in search of environmentally sound economic growth.
Although political stability and human rights issues continue to be a concern, in general, support for democracy and the rule of law in the region has grown steadily over the past decade. The increased freedom of the press and the spread of new communications media are spreading awareness of citizens' basic human rights.
Increased trade will contribute to prosperity and stability in Sub-Saharan Africa. Foreign businesses are currently positioning themselves to enter the African market and thus take a stake in the social and economic development of the region. The Inside Africa program provides business leaders and investors alike with practical insights into doing business in the Sub-Saharan African countries.
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