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IESE Business School - University of Navarra
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University of Navarra

IESE Business School

Key Take-Aways

  • Understanding of the Political, Social and Economic Environment
  • A First-hand Experience of Chinese Consumer Behavior 
  • A Review of Key Marketing Challenges
  • Examples of Market-entry Strategies 
  • Offshoring: Reasons behind Success and Failure 
  • Best Practices and Efficiency-enhancing Opportunities
  • Insights into Distribution Systems in China 
  • Dealing with Cross-cultural Leadership 
  • Management Control in China
  • Mechanisms for Protecting Intellectual Property

 

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