IESE Business School

IESE's marketing department is focused on providing future managers a comprehensive understanding of the development and implementation of successful strategic marketing practices. In today's market-driven global economy, these include understanding how customer information, competitive intelligence, and a clear concept of the company's value proposition fit with customer needs and the company's capabilities. In the department's teaching, problem-solving is emphasized, in order to determine the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive marketplace.

• Marketing channels management and franchising
• New product development and introduction
• Business to Business and industrial marketing
• Distribution
• Brands