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Dear Chief Executive Officer:
Entering new regions and markets is an obvious alternative when considering your company’s global growth strategy. However, pinpointing the right market and the right time calls for careful study. Many firms entering new markets find themselves faced with serious global competition and realize they need alternative business models. Optimizing competitveness in the global economy requires significant insight into the best practices and behaviors of visionary CEOs, particularly with regard to corporate strategy, managing and investing in strategic capital, allocation and other key operational elements.
To respond to these demands, three prestigious business schools; China Europe International Business School, IESE Business School and The Wharton School, have created an executive education program that addresses the skills senior managers need to compete in today's global economy.
The program is designed to help Latin American CEOs integrate vital management concepts with enhanced organizational strategy to improve their effectiveness as leaders as well as the performance of their organizations. An exceptional faculty team from the three institutions guides participants through this comprehensive, professionally enlightening experience. As a participant, you will explore proven methodologies, develop new ways of thinking about strategy and finance models, and view economic development and industry trends from a global perspective. Your learning experience will be enhanced by shared learning among diverse peers, interactive lectures with world-renowned faculty, insightful case studies, and self-assessment exercises. Across-module exercise to identify the strategic challenges facing your organization will allow you to implement your learning right away and benefit from feedback from faculty and fellow participants. You’ll also gain invaluable international experience and exposure through this global program, which begins in Madrid, moves to Philadelphia and culminates in Shanghai.
This program enables you to step away from your daily responsibilities and think about challenges and opportunities in new, strategic ways. Our primary goal is to provide the tools to position your organization as a world-class company with sustainable advantage. We hope you will join us for this year’s Global CEO Program for Latin America.
Sincerely,
Program Co-directors
Professor Rama Velamuri
Professor of Management
China Europe International Business School
Professor Jerry Wind
Professor of Marketing
The Wharton School
Professor M Julia Prats
Professor of Entrepreneurship
Department Head
IESE Business School
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