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IESE Business School

Executive Education

Short Focused Programs

Short Focused Programs

Managing Technological Change in Media and Entertainment

Topics

Executive Education

General Management Programs

Short Focused Programs

Short Focused Programs

New Technology Playgrounds

Leading The Pack: Strategic Management of Global Value Chains

Developing Leadership Competencies

Getting Things Done

Creative Cultures: Making Innovation Work

Getting Global Strategy Right

Managing Technological Change in Media and Entertainment

Who Should Attend

Topics

Playing by the Rules: Regulation and Antitrust

Driving Government Performance

Inside New York

Growth Prospects in Emerging Markets

Short Focused Programs in Spanish (es)

Short focused programs in Brazil

Company Specific Programs

Industry meetings

Special Programs (es)

Topics

Topics to be Covered:

Analysis of the technological playing field in Media & Entertainment
The information value chain
IP technology
Disruptive technologies
The effects of technological change on the marketing and consumption end of the business
Marketing in the digital age
Fostering creativity and innovation.


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