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CELA - Center for Enterprise in Latin America
Analysis of business and the economic reality in Latin America
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CELA carries out research on the current economy and business management in the Spanish-speaking world.

Lines of Research

Zones
Socio-political, legal and fiscal aspects
Management and General Management
Financial Control and Management
Personnel Management and Human Behavior
Marketing and Operations Management
Business Ethics
Zones

Attractiveness of the Latin American vs. Asian markets.
Mercosur, Nafta and other regional blocks. Realities and trends.
United States versus Europe in investment in Latin America.
The European Union between Latin America and other areas (Phare-Tacis, Meda, etc).
Spain, bridge between Europe and Latin America: perspectives and opportunities.
Top
Socio-political, legal and fiscal aspects

Infrastructure, development and the environment.
Privatizations: experiences and trends.
Oligarchies and repercussions on business activities.
Fiscal treatment of companies and external commerce. Double imposition treaties.
Anti-trust legislation in Latin America.
Collaboration between companies and the public administration.
Transparency and the legal framework.
The third sector Latin America.
The incorporation of women onto the labor market.
Top
Management and General Management

International alliances versus acquisitions.
Corporative government structures in Latin America.
Branches and subsidiaries.
Weight of the Latin American small and medium-sized enterprises. Perspectives for development.
Sustaining Latin American competitiveness.
Study of clusters. Competitive advantages in Latin America, Spain and Portugal.
Cooperation between large companies and SMEs in the process of internationalization.
Top
Financial Control and Management

Accounting plans in the Latin American nations.
Descriptive analysis of Latin American financial markets.
Financial management in Spanish companies with investments in Latin America. Risk coverage.
Mortgage markets in Latin America.
Financial management practice in Latin America, Spain and Portugal.
Financial services for SMEs and microenterprises.
Debt and capitalization strategies.
Top
Personnel Management and Human Behavior

Multicultural challenges in business administration in Latin America.
Evaluation of the cost and qualification of the labor force in Latin America versus Asia.
Comparative system of remuneration of Latin American executives as compared to those of industrialized countries.
Audit of the development of Human Resources by economic zone.
Social responsibility of private enterprise: experiences and evaluation.
Top
Marketing and Operations Management

Study on the consumer in Latin America. Comparative analysis of markets, consumption habits and demography.
Integration and synergies of distribution.
Perspectives for the publishing sector in the Spanish-speaking population of the United States.
International communication and promotion. Challenges for the image of Latin American countries.
Information systems in the tourist sector.
Logistics and transport in inter-Latin American commerce.
Top
Business Ethics

Ethics and codes of conduct of multinationals in Latin America.
Top
Projects
Documents and publications
"The relation between Spain and the Latin American countries must be considered from a long-term perspective. Only a credit framework will attract foreign investment to aid in our development in a sustainable manner over time."
José Macaya
Partner of M&SB Asesores and ex-president of the Harvard Club de Argentina
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