|
Themes such as sponsorship and branding discussed at recent Forum
May 13, Madrid
"The international repurcussions of sport have increased significantly in recent years. Thanks to this revolution, Spanish brands have now become effective ambassadors for their country in a global context". With these remarks, SAR Infanta Dña. Pilar de Borbón closed the event that took place in IESE, bringing together prominent members of the sporting, marketing, and communications community.
CSBM Presents New Football Transfer Publication
April 8, Madrid
Moderating the breakfast event was Professor Sandalio Gómez, President of CSBM. Profs. Ignacio Urrutia and Ángel Baraja presented their paper "Análisis del mercado de traspasos de futbolistas de alto nivel: período 2000-2007".
 The Talent and the Will: Keys to Business and Sporting Success
Madrid, March 6
The triple medallist paralympian, Gemma Hassen-Bay, spoke about courage, motivation and leadership at this continuous education session in Madrid. Sandalio Gómez, president of CSBM, led the session that examines the keys to success and failure in the sporting world in which strategy, structure and action combined, form the basis of the success.
 Organizational Structure of Sporting Entities
Madrid, February 26
The Center for Sport Business Management (CSBM) presented the results of its latest research, at a breakfeast event moderated by Professor Sandalio Gómez. Analyzing the different approaches to organizational structures within sporting entities, the presentation ended with an intense debate between members of different sports organizations in Spain, especially professional football clubs.
|
