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e-business Center PwC&IESE
ICT impact analysis on organizations and their surrounding environment

Programes de l'IESE



"Intelligent IT can make the difference between reactivity and a market-driven company."
Greg H. Garrison
Director, PwC Menlo Park Europe Technology

News
III Conference on Interactive Advertising.Interaction wins
Barcelona, February 3, 2009 
The e-business Center PwC&IESE and the Interactive Advertising Bureau Spain organize the third edition of this conference; focus on the Internet role in advertising. This edition aims to debate the changes of attitudes and the influences that new possibilities in communication have on our lives. Helping us to understand immediately the role, that advertising plays and will play in the new networks that already have been created. 

Global Sourcing of Services: Myths, Realities, and Future Directions 
Barcelona, 3-6 March, 2009
The short focused program, Global Sourcing of Services, will explore the myths, practical realities and future trends of outsourcing and offshoring. The program will cover a full range of outsourcing initiatives, including IT outsourcing (ITO), business process outsourcing (BPO), and knowledge process outsourcing (KPO), with a significant emphasis placed on IT-related outsourcing. 

Articles and opinions

Economic Crisis Pushes Outsourcing to New Heights  (PDF, 52 Kb)
By Valor, J.
The current situation of economic uncertainty is changing perceptions about the pros and cons of ICT outsourcing. The advantages are becoming much more enticing, particularly in terms of financial benefits, management and flexibility, while the drawbacks are starting to blur as they escalate the pressure felt by many companies' technology directors.

The future of on-site trade shows  (PDF, 52 Kb)  
By Renart, Ll.
Ifema’s decision to suspend this year’s edition of SIMO TCI forces us to consider the validity of the factors behind the rationale of physical shows, particularly those devoted to products and services such as ICT, for which the Internet is an excellent dissemination tool at a much lower cost.


 

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