Center for Globalization and Strategy
Research on Globalization and International Business Strategy

Lines of Research
The Center for Globalization and Strategy carries out research focusing on the following topics:

• Global Strategy
  The phenomenon of globalization goes well beyond the concept of the global product and the standardization that is so strongly advocated by marketing departments. As well as thinking on a global level while working locally, it is also necessary to think locally in order to gain a greater understanding of the implications of globalization and its potential social consequences. It is furthermore necessary to understand society’s concerns and the causes and consequences of these concerns.
  
  
• Competitiveness
  
  Harvard Business School’s Institute for Strategy and Competitiveness and IESE’s Anselmo Rubiralta Center for Globalization and Strategy have decided to combine their research in the filed of competitiveness. This collaboration is aimed at improving understanding of competitiveness through the development of ideas and the generation of data, with a view to disseminating the knowledge gained through academic courses, publications and consultation work.
  
  This research includes a study of competitiveness and its implications for company strategy, the competitiveness of individual countries, regions and cities, and the relationship between competitiveness and society.
  
  
• Strategic Alliances
  
  The need to create strategic alliances between companies is increasingly important as the complexity of competing becomes ever greater in the current unsettled climate. Businesses frequently have to react quickly and in several different directions. In many cases they need to make use of new skills which are difficult and sometimes impossible to develop over a short period of time.
  
  
• Sustainable Development
  
  To what extent and in what way are leading companies incorporating sustainable development in their governance, strategy and operations? The Center is currently analyzing the sustainability of leading companies in several countries.