November 10, 1999

The new framework of E.U.-LA relations and their impact on business activity
Jaime Alberto Cabal, Minister of Development (Colombia)
Jaime Echevarría, UNICE (Brussels)
Damián Hernández, European Commission (Brussels)
Moderator: Juan José Toribio, IESE (Spain)

Privatizations: Public Administration - Business Relations
Francisco Aguerrevere, EDC Group (Venezuela)
Rodolfo Martín Villa, Endesa (Spain)
Sergio Pinheiro, CSN (Brazil)
Moderator: José Ramón Pin, IESE (Spain)

Strategic Investments. International Alliances. Partners, Branches and Subsidiaries
Antonio Golderos, Telefónica Internacional (Spain)  (PPT, 1042 Kb)
Eduardo Henkel, Bavaria Group (Mexico)
Jorge Jardim Gonçalves, BCP-BPA (Portugal)
Moderator: Paulo R. Ferreira, ISE (Brazil)

Consumer Markets. Evolution and Perspectives. Limitations and Synergies
Dante Gallian, Pastificio Zélia (Brazil)
Juan Grau, Bacardí-Martini (USA)
Efraín Wong, Wong Group (Peru)
Moderator: José Ignacio Gafo, CEOE (Spain)

November 11

Latin America, emerging from crisis? Opportunities for companies
Andrés Arregui,  (PPT, 544 Kb) Gas Natural (Spain)
Víctor Joy Way,  (PPT, 388 Kb) Ex-Prime Minister (Peru)
Oscar Vicente,  (DOC, 90 Kb) Pérez Companc (Argentina)
Moderator: Fernando Fragueiro, IAE (Argentina)

Cooperation between large enterprise and SMEs in the process of internationalization
Miguel Ferré, Escuela de Dirección (Peru)
Santiago Foncillas, Dragados (Spain)
José María Lacasa, CEOE (Spain)
Moderator: Antonio Francés, IESA (Venezuela)

Development of management teams and business training
Santiago Álvarez de Mon, IESE (Spain)
Antonio Rodríguez, IDE (Ecuador)
Carlos Ruiz González, IPADE (Mexico)
Moderator: José Ramalho Fontes, AESE (Portugal)

Risks, investments and financial markets
Ramón Casilda, Norsistemas - Unión Fenosa (Spain)
Luis Mañas, Repsol- YPF (Spain)
Juan Palacios, BBV (Spain)
Moderator: Pedro Videla, IESE (Spain)

Corporate image, multicultural aspects
Miguel Ángel Gozalo, Agencia EFE (Spain)
Daniel González, Organización Estados Iberoamericanos (Organization of Iberian-American States)
Leonel Harari, Inter-American Development Bank
Javier Salas, Association of Marketing Agencies (Mexico)
Moderator: Alberto Ribera, IESE (Spain)

Closing Session
Loyola de Palacio- Vice-President of the European Commission (Brussels)
José Luis Suárez- IESE-CELA

Among the participating companies were many representatives of this new stage, such as Endesa, which by June of this year had made a cumulative investment of 7,400 million dollars. Its president, Rodolfo Martín Villa, emphasized the position of the Spanish company as the electricity concern with the greatest presence in Latin America.

Another important figure at the Conference was Santiago Foncillas, President of Dragados and Vice-President of BSCH. He analyzed the evolution of the globalization process in the region and the role of the Spanish and local SMEs as suppliers and service providers for large enterprises. The expansion attained in the region by large Spanish companies such as Telefónica or Gas Natural was dramatic. Small and medium-sized enterprises were also represented. Of special relevance was the speech by the President of the Latin American Network of the European Confederation of Employers -UNICE- Jaime Echevarría, President of Viscofán and Industrias Alimentarias de Navarra.
The role played in research by intra-regional investment carried out by Latin American companies such as the Pérez Companc Group of Argentina, CSN of Brazil, Bavaria of Mexico or EDC-Electricidad de Caracas, of Venezuela, was discussed in depth.

In addition to businesspeople and top executives from both sides of the Atlantic, distinguished Latin American and Spanish politicians attended, as did officials of the European Commission, the Inter-American Development Bank and the Organization of Iberian-American States.