CSBM – Center for Sport Business Management
Sports as a Business. Business as a Sport.

El mapa estratégico del Real Madrid: el arte de construir una marca
Urrutia I., Kase, K., Martí, C., Opazo, M.
September 2006
Download  (PDF, 1035 Kb) (In Spanish)

Real Madrid CF - FC Barcelona: Análisis de las estrategias económica y deportiva del periodo 2000-2006
Kase, K., Gómez, S., Urrutia I., Opazo, M., Martí, C.
June 2006

Essay on Japan's Sports Marketing to Venture a Hypothesis about the Way it Operates
Kimio Kase
Strategy and Sponsorship Review, December 2005
Download

The Real Madrid Way: How the "proto-image of the firm" approach can work wonders in the sport management
Kimio Kase, Ignacio Urrutia
Strategy and Sponsorship Review, December 2005
Download

Evaluación estratégica del patrocinio y mecenazgo
Kimio Kase, Ignacio Urrutia, Carlos Martí, Telechea Enrique.
MK Marketing + Ventas, No 203 June 2005
Download  (PDF, 529 Kb)  

The design of the recruiting methods of Real Madrid: Zidanes and Pavones
Ignacio Urrutia
September 22-25, 2004, Gent. Paper presented in the European Sport Management Congress organized by EASM, on the theme “Innovation in co-operation”.

Los modelos de control de gestión de los principales equipos de fútbol profesional españoles
Ignacio Urrutia, Juan Luis Martínez

Definition of a series of indicators to make an assessment on the managing efficiency of the person in charge of a sports organization
Ignacio Urrutia