Upside in the downturn
In May 2009, Amy Shuen, an internationally recognized authority on Silicon Valley business models and innovation economics, visited IESE Barcelona to deliver a seminar on the “upside in the downturn” based on her research of business innovation models in China and the U.S. During her visit, she was interviewed by Sandra Sieber, associate professor and chair of the Department of Information Systems.

See interview


Global Research Study: The Impact of Social Media on Collaborative Innovation
When asked to predict major technology trends in 2009, most analysts agree that Cloud Computing is closely followed by the rise of social networking and Web 2.0 tools in the enterprise sphere as the most dominant themes. This feedback strongly supports IESE's belief that online collaboration is starting to play a key role in driving business model innovation and, with it, an organization's competitive advantage. To gain a better understanding of this trend, Prof. Sandra Sieber and Prof. Evgeny Káganer are spearheading a global research study that will explore how firms use social media tools to foster collaboration across organizational boundaries. To learn more about the study and to sign up for participation please visit the project’s website.

> A Technology to Turn Digital Readers into Clients  (PDF, 105 Kb)
Oliver X.

> Can Oracle Re-launch Sun’s Innovative Capacity?  (PDF, 80 Kb)
Sieber S.

> Deception: Toward an individualistic view of group support systems
George, J.F., Marett, K., Giordano, G.

Mobility Breaks Away
By Sieber, S.
Real competitiveness, direct distribution via Internet with very economic prices (or even free), a spectacular boom of offers…the business model for mobile applications is far more democratic than the one that has dominated the market for professional desktop computers for a quarter of a century.


Optimizing Process Effectiveness
By Pogrebnyakov, N.
The current economic situation is forcing companies to be more competitive and obligating them to adopt Business Process Management applications.