 |
|
ZOOMING IN
|
 |
|
|
|
 |
|
TREND HUNTER
|
 |
|
|
|
|
|
 |
|
STUDIES
|
 |
|
|
|
|
|
 |
|
EBCENTER KNOWLEDGE
|
 |
|
|
|
 |
|
EBCENTER ACTIVITIES
|
 |
|
|
|
 |
|
ITEMS OF INTEREST
|
 |
|
|
|
 |
|
|
|
ZOOMING IN
|
 |
|
|
|
|
|
 |
| |
|
TREND HUNTER
|
 |
|
 |
 |
The Future of Microsoft Is in the Clouds
|
 |
 |
Will Microsoft survive the new era of online computing? It will be a world in which everything is connected, where users take advantage of all the available resources and computing power on the Net, regardless of where they are connecting or the device being used. And it will all be offered up for free or at prices far lower than today's, and more user-friendly. The mere doubt seems like a provocation, considering the fact that Microsoft, among other things, is still the world's first software maker, absolutely dominates the desktop market, and has a larger R&D budget than any other company. To boot, Microsoft has already launched free online services built entirely around network computing, such as the new generation of Windows Live, and its development of additional products with this philosophy, including Windows Azure. Nevertheless, many observers note that the company's online services are floundering and question whether its engineers can find a replacement capable of bringing in the same revenues currently generated by the sale of software licenses, namely those for Windows and Office. They also feel that Microsoft entered the world of cloud computing too late and is swimming against the current in a race that is presently led by Google and Salesforce, and for which major players such as IBM are readying themselves to join at full steam. Moreover, it is a world in which open-source applications are spreading like wildfire. They also consider that Microsoft is at a disadvantage in that scenario, since the price of success could mean the cannibalization of its massive monopoly on installed software. Analysts say the company's future will depend on its performance in this battle, since those that are unable to adapt to the new era of computing will simply disappear.
Articles in, El País (Spanish), Business Week, Les Echos (French)
|
 |
|
|
|
|
|
|
 |
| |
|
STUDIES
|
 |
|
 |
 |
Spanish Businesses Progressing in Technology Implementation
|
 |
 |
Title: “Las tecnologías de la Información y las Comunicaciones en la Empresa Española, 2008” [Information and Communication Technologies in Spanish Businesses, 2008].
Source: AETIC
Date: September 2008
Abstract: The progress of the information society in Spain is the subject of numerous annual studies, such as that published by the consulting firm Everis on the use of technology in the Spanish business environment. This year's edition of the study, commissioned by the industry association AETIC and based on the data obtained from 4,000 interviews, shows the advancement of businesses in this area. For instance, the penetration rate of computers for professional activities is now up to 91% in Spanish companies, corporate cell phones are used in nearly 83% of businesses, and 47.1% of businesses have their own corporate website. The report also reveals the weak points in terms of technology use by Spanish companies, particularly that of small businesses. One prominent example is the limited use of such technologies as VoIP, mobile electronic commerce and electronic billing.
Full Story (Spanish)
|
 |
|
|
|
|
|
|
 |
| |
|
EBCENTER KNOWLEDGE
|
 |
|
|
|
|
|
 |
| |
|
EBCENTER ACTIVITIES
|
 |
|
 |
 |
III Conference on Interactive Advertising.Interaction wins.
|
 |
 |
On February 3, 2009, the city of Barcelona will be home to the third edition of the III Conference on Interactive Advertising, an annual event organized by the e-business Center PwC&IESE in collaboration with the IAB. The 3rd Meeting on Interactive Advertising—which will feature the participation of companies such as Google, Telephone and BBVA—will address the keys of communication in this new era in which people's habits in terms of reading, seeing and listening have radically changed.
More Information
|
 |
|
|
|
|
 |
| |
|
ITEMS OF INTEREST
|
 |
|
|
|
|
|
 |
| |
The views expressed in this newsletter are the responsibility of their authors.
Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org. must be included at all times.
In accordance with the wording of the Organic Act 15/99, IESE, Universidad de Navarra (hereinafter IESE), informs that the Personally Identifiable Information (Personal Information) used in this communication, is included in a computerized file of which IESE is ultimately responsible for. If you wish to exercise your rights of access, modification, cancellation and/or opposition, you can send an electronic mail to ebcenter@iese.edu
|
 |