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e-business Center PwC&IESE
ICT impact analysis on organizations and their surrounding environment
Research
The e-business Center was created with the aim of helping executives in all sectors better understand the new economy and reflect on the implications it has on business models (new and traditional), as well as society in general.
The objective is to offer basic tools for more effective decision-making in this new environment. To carry this out, it centers its efforts on research structured in four main areas: strategy, B2B, B2C, and internal processes of the company.
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Strategy
Information and communication technologies (ICT), and in particular, the internet have created a new environment with different rules from traditional markets. For this reason, one of the research lines of the center focuses on detecting new organizational designs and new strategic opportunities – costs of change and lock-in strategies; growing performance of scale; the decrease of transaction costs; network externalities; dynamic prices; price policy and competitive strategy; Moreover, the center seeks to investigate the reconfiguration of sectors which is taking place, due primarily to the on-line impact on valuation systems and the distribution of information.
B2B
The impact of e-business on the activities of businesses and their suppliers: B2B. The internet and the ITCs have had a profound impact on relations between companies, as well as their internal functioning. The e-Business Center PwC&IESE studies how ITCs improve the efficiency of companies through market transparency; reduced transaction costs, increased supplier and client potential; expanded offer of products – and how they influence the supply chain, bringing about e-SCM. At the same time, new forms of relationships among companies have appeared – many-to-many, inter-company collaboration; price-fixing policies; dynamic prices; auctions; aggregation of prices and volumes.
B2C
Impact on client relationships: B2C. Slowly, the Internet is establishing itself as an additional e-commerce sales channel for the consumer (B2C). In addition, new opportunities for personalization have appeared, stimulating new models for marketing and relating to the customer. The center has a special interest in studying consumer behavior, the adoption of innovations, and on-line advertising. Moreover, it stresses the analysis of new marketing tools – relational marketing, CRM, direct marketing – the new channels of distribution – mobile telephones, the Internet – and new systems of payment.
Procesos internos
El nuevo entorno económico plantea numerosos retos a las empresas, como el de repensar sus procesos internos. Estos cambios afectan a la dirección de personas -cambios en la organización de trabajo, teletrabajo, trabajo en equipo, colaboración, aumento del poder del empleado en las organizaciones y e-reclutamiento-. El centro analiza todos estos aspectos, además de la formación (e-learning académico y corporativo); los aspectos éticos dentro de la empresa; las modificaciones legales, y la integración de sistemas (e-business y ERPs).
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