Training
MANAGING BUSINESS INNOVATION
Building a culture of broad and regular innovation is at the top of first executive agendas for most of the companies. Here innovation means much more than new product introductions or technological advances. Today companies need to revise, and often renew, their basic approach to management in many business areas. The course contributes with an integrative approach, a general management viewpoint to bring in tools and techniques to build a culture of broad and continuous innovation in established firms. It is NOT about new product development and introduction.
MARKETING OF EXPERIENCES, INNOVATIVE CONCEPTS AND MEDIA
Ever wondered how it is possible for the loyalty of some people to a brand to go as far as having it tattooed on his (or her) arm? What makes Harley Davidson different from Piaggio or Honda? Can a soccer or baseball club be one of the most recognized brands of the world, including by people who have never set foot in a stadium? How do you sell an invention? Or a TV program? What will happen when TV viewers systematically eliminate commercials from the shows they enjoy? Can record labels survive MP3?
Short Focus Programs
THE INNOVATION ARCHITECT: Creating Breakthrough Companies
The Innovation Architect: Creating Breakthrough Companies will change the way you think about innovation and creativity in your organization. In this highly intensive two-day program, you will learn how to progress from having isolated initiatives to forging a powerful culture of continuous innovation.
LA CREATIVIDAD Y LA INNOVACIÓN A RESULTADOS: ENFOQUES DE DIRECCIÓN
Until recently, innovation was limited to the creation of new products and value added services that will give advantages over competitors. Today, innovation means also open or revitalize new business and transform key areas of management direction to achieve the objectives pursued. This is much more than technological innovation. The program aims to show where to focus innovation efforts to achieve the desired results, and enhance the ability for the company to continue to innovate on a sustained basis.