Funding Tomorrow's Business Solutions

Entrepreneurial Tech Fair held as part of GEW



Innovation remains a much-needed driver in markets today, according to Gijs Jansen (MBA '03), co-founder and CEO of Alucha. Jansen was among participants in the conference, "How to Transfer Technological Innovation to the Market," held during the Entrepreneurial Tech Fair, as part of Global Entrepreneurship Week at IESE Business School.

Jansen was joined by Alucha's co-founder, Hans Cool (MBA '03), who is CFO of the company. Both offered recommendations for entrepreneurs, stressing that when business leaders innovate they should believe in themselves and their ideas. They also suggested creating alliances with partners and taking advantage of publicity that comes with winning innovation prizes - something that is highly valued by partners, investors and customers.

Ernest Mendoza, founder and general manager of Goldemar Solutions, said that "technology is very important, but there are two things that are even more important: environment and your team. Also speaking was Albert Giralt, founder and general manager of Avinent, who described the past, present and future of his firm. This panel discussion was moderated by Mathieu Carenzo, director of IESE's Entrepreneurship and Innovation Center.

Next, six technology-based projects were presented, including Modpow - a company specialized in design and manufacutinrg of wireless monitoring systems products.

The company Betterways offers Smart City solutions for traffic management as well as urban logistics. Colostage, meanwhile, has developed a new test capable of offering making a more rigorous colon cancer diagnosis than those currently available.Oxlutia technology reduces manufacturing costs while offering optimal performance. Its superconducting tapes allow creating more efficient mechamisms for grids, in order to handle current and future electric energy challenges. Imacat offers solutions for reducing the number of false positive mammogram results, reducing costs for healthcare systems. Finally, Omicron Lighting presented its business idea for a series of light sources capable of registering, processing and reducing light spectra in real time.

The event was organized by IESE's Entrepreneurship and Innovation Center, together with ACC1Ó, and with the collaboration of IRB Barcelona, Fundació Bosch i Gimpera of the University of Barcelona, lUniversitat Politècnica de Catalunya, La Salle of Universitat Ramon Llull, Universitat Autònoma de Barcelona and FINAVES.