Globalization from an African Perspective

Barcelona module of the Pan African EMBA

27/09/2012

Globalization was a major topic under discussion in the Barcelona module of the Pan African EMBA. Participants pointed out that the perception of globalization from the perspective of an emerging economy is different from that of a developed one. They also warned those doing business in Africa that if they fail to recognize the collective nature of African culture, their business will not prosper.