Sharing Knowledge all over the World

IESE hosts 18th International Case Competition


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Today marks the start of the 18th annual MBA International Case Competition, held on IESE's Barcelona campus. The event draws other prestigious business schools from around the world to share experiences and compete for professional opportunities. Four winners at the competition will receive summer internships at the international offices of sponsor Roland Berger Strategy Consultants.

"At IESE, we nurture talent and create frameworks for sharing knowledge among students from all over the world. And at this time it is especially necessary for global business schools to support and offer real opportunities for young people," said Prof. Franz Heukamp, director of IESE's MBA program.

Young people, such as those participating in the competition, will play a critical role in economic sustainaibility and development in the future, he said: "Taking part in the 18th International Case Competition are those who will be, without a doubt, the business leaders of the 21st century."

The Primark case

Taking center stage will be the IESE business case Primark: £10? Ooh that's Expensive!, to be analyzed and debated by teams of four first-year MBA students from IESE, London Business School, Tuck, Yale, Chicago, HKUST, CEIBS and INSEAD. The case, written by IESE professors Julián Villanueva and José Luis Nueno, and by researcher Julie Ziskind, explores the "fast fashion" business model developed by the chain Primark.

Students will present their conclusions before a panel of experts that will include Alexander Belderok, partner at Roland Berger Amsterdam; Gustavo Lopes da Silva, partner at Roland Berger Madrid; Prof. Villanueva and various external analysts.

The Case Competition reflects the strong commitment that IESE and Roland Berger share to develop business talent globally. By bringing together future leaders from Europe, North America and Asia, the event provides an invaluable learning experience for the participants, as well as the chance to network, strengthen team skills and compete.