Top-Level Executives Begin AMP Media Program

New York center hosts first modules



This year’s Advanced Management Program in Media and Entertainment (Media AMP), a first of its kind in the industry, opened today in New York with contributions in the leadership forums from Frank A. Bennack Jr., CEO, Hearst and Steve Capus, president, NBC News. The 19 participants in the program represented a total of eight nationalities spanning the Americas, Asia, Africa and Europe.

The AMP Media program is an intensive business education program aimed at preparing top-level, highly experienced executives to lead their media and entertainment companies. Executives who have participated in this program typically hold titles such as CEO, COO, president, senior VP, managing director, director general and general manager. They represent media and entertainment companies from all over the world.

The current participants include the vice president, Television Networks, Imagina in the United States, an executive producer of NBC Nightly News, a fixed line retail marketing and content and TV head from Embratel in Brazil, the group managing editor for print at Nation Media Group, Kenya and the chairman and CEO of GMZ Ward Howell, Philippines.

The Media AMP consists of four weeklong modules conducted over a six-month period. Three modules take place in New York City and one in Los Angeles.