How Companies Can Add Value With Big Data

Organizations need to change their culture

02/07/2013

New Technologies

A lot of useful information is buried inside Big Data and the question is knowing how to mine it in order to extract the information that will improve the quality of analysis. Organizations need to change their culture if they are to exploit this new resource and they need to incentivize managers to understand technology and use data to drive decisions, says Krishnan Parasuraman, CTO Big Data, Digital Media, IBM.

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