Patronage: Trust, Transparency and Fiscal Attractiveness

Paths toward improvement in the nonprofit sector

09/07/2013

Joan Fontrodona

Patronage can help spur economic dynamism, argued various speakers at a recent IESE Continuous Education session focused the future of patronage legislation and policy, which included the participation of leaders from both the world of business and government.

Held on July 9, the event took place on IESE’s Barcelona campus and was organized by the school’s Alumni Association, with the collaboration of the Spanish Fundraising Association, and moderated by IESE Prof. Joan Fontrodona.

Spanish lawmaker Carles Campuzano said that legislation should boost the fiscal attractiveness of patronage and seek to achieve two basic things: first, tighter links between government and the nonprofit sector, in order to foster trust and second, greater involvement among citizens in sponsorship activities.

Javier Nadal, president of the Spanish Association of Foundations, agreed on these points and stressed the need for clear and solid patronage legislation. The group, he said, is currently working towards this goal, starting with data gathering.

Transparency in the sector could be much more developed,” said Raimon Bergós, secretary of the Coordinadora Catalana de Fundacions, calling for better legislation regarding patronage in diverse areas, not only cultural patronage.

David Camps, head of Marketing for the Vicente Ferrer Foundation and founder of the Spanish Fundraising Association, said that patronage laws should include attractive tax deductions to boost high levels of participation, which already occurs in some European countries such as Switzerland and Germany.

Finally, Campuzano called for a new model in which public administration and ministries of culture have more relevant roles in shaping the nonprofit sector.