Connecting to a Whole New World

Madrid hosts 19th Telecoms Industry Meeting


New Technologies

Nest Tuesday June 11 the IESE Madrid campus will host the 19th Telecom, Digital Media and Information Society Industry Meeting under the heading "A Whole New World: The Revolution of Big Data." The meeting comes at a time when the rise and advances in information and communication technologies have radically changed access to information and its distribution, as is the case of media. As a consequence, industries are seeing a radical change in the shape of organizations as well as in the sources of power and income.

With big data, a major phenomenon of this new order, we are entering a new and revolutionary stage in this evolution characterized not only by the huge size of available data, but by its complex and mostly unstructured nature. The use of this data requires new analytics, new skills, new modeling and even new organizations.

Sessions include "The Revolution in Big Data" featuring speakers such as Krishnan Parasuraman, CTO Big Data at IBM, "Transforming eHealth with Big Data" which will be addressed by Stephen Brosbst, CTO at Teradata and "Cities in Motion" with Sascha Haselmayer, CEO of Citymart.

The upheavals in the media will be reviewed in the session "The Transformation of the Media" with speaker Prof. Eli Noam, director, Columbia Institute for Tele-Information, talking about the age of cloud TV. The session titled "The Fight for Value" will include contributions from María Valenzuela, VP Distribution, Sony Pictures TV and Maria Ferreras, Head of Partnerships at YouTube.

There are also sessions on value capture through the mobile revolution and the new telecoms. The closing session will be given by Víctor Calvo-Sotelo Ibañez-Martín, the Spanish telecommunications and information society minister.

The meeting sets out to analyze the above revolutionary phenomena and their impact on telecommunications, digital media and the information society in general. The event’s academic directors are IESE professors Joan E. Ricart and Josep Valor.