Digital Density: Reshaping Business Models
A dynamic use of capacity
Big data, social media and other information technologies are a manifestation of a new concept that we call digital density, says IESE Professor Javier Zamora. This refers to the number of people and objects that are connected, and which now number in the billions. Digital density allows for a dynamic use of capacity that wasn't feasible before, but taking advantage of this calls for new business models.