Happy Birthday, Facebook

The Story of a 10 Year Old Start-up

04/02/2014 Barcelona

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Happy Birthday, Facebook. The Story of a 10 Year Old Start-up

On its 10th anniversary, Facebook has proved to be able to constantly experiment with new business models; today, more than 50% of its revenue comes from mobile, something unthinkable only two years ago. And it is not a company for young people anymore, but a valuable tool for companies to contact customers. The future of Facebook remains uncertain, but so far it has known how to combine successfully the key elements of digital: social, computing, mobility and big data. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/

On its 10th anniversary, Facebook has proved to be able to constantly experiment with new business models; today, more than 50% of its revenue comes from mobile, something unthinkable only two years ago. And it is not a company for young people anymore, but a valuable tool for companies to contact customers.

According to Professor Javier Zamora, the future of Facebook remains uncertain, but so far it has known how to combine successfully the key elements of digital: social, computing, mobility and big data.

(Photo: Pshab)