Defining Market Trends in 2014
20th Telecom, Digital Media and Information Society Industry Meeting held at IESE's campus in Madrid.
How has consumer purchasing behavior changed since the crisis began? How is big data changing business models in different sectors? What are the most attractive export markets for food and drink?
IESE Industry Meetings bring together international experts and business professionals to tackle the big questions on the trends, future and challenges faced by different sectors.
For the first time, IESE is set to share academic summaries of last year’s top events with the business community. Ten Industry Meetings summaries are available here.
Automotive industry: new forms of mobility
The rise of new forms of mobility such as car-sharing, on-the-go parking and other added-value services represent new opportunities in the automobile industry. However, manufacturers and distributors also face challenges. Amongst these are restricted credit, the need for heightened connectivity and the challenge of selling electric cars on a large scale. Download the summary
Food and beverage: new opportunities for mature markets
In recent years the tendency towards internationalization has prevailed, with the United States, China and Germany dominating the export market. Yet three other growth levers for growth in the food and beverage industry have emerged: integration, or consolidation into larger groups; innovation beyond the product (business models, strategic alliances and communication) and involvement in other economic sectors (agriculture, distribution, etc). Download the summary
Banking: more solvent and closer to clients
As they continue to clean out toxic assets and advance towards European banking union, banks are facing new challenges. These include new players in the sector, new payment methods through mobile technology and digital change.). Download the summary
Insurance: the demographic opportunity
Demographic changes are forcing insurance companies to rethink their models. Lack of sustainability in the healthcare and pension systems is creating a key role for them in terms of meeting the needs of the population. To do so, however, they need to collaborate with governments and other social agents. Challenges they face include building simpler, clearer and more transparent relationships, as well as developing new distribution channels. Download the summary
Healthcare: the efficiency-sustainability binomial
Factors such as an aging population, the rise of new technologies and globalization are already influencing the management and control of healthcare spending, both in the public and private sector. Companies and governments should be looking for business models where the system’s efficiency and sustainability is compatible with integral patient care and health innovation. Download the summary
e-Commerce:from the physical shop to the shared economy
E-commerce has become more a necessity, than an option. Digital technology is transforming the way we shop, and driving the rise of virtual currencies such as Bitcoin and loans between individuals, the sharing economy and the omnipresent mobile. All of this is forcing companies to redefine the shopping experience, both in the shop and alternative channels that the client chooses. Download the summary
Telecommunications, digital media and the information society: in search of digital value
Big data, new social platforms, content à la carte … Companies in the IT sector (telecommunications firms, digital media companies and technology suppliers, among others) are revolutionizing the world, but aren’t always able to secure value for themselves. Key challenges still include paying for content, new forms of advertising and the use of consumers’ data. Download the summary
Sports management: the potential of information and infrastructures
Digitization and the transmission and management of large volumes of data and statistics are enabling the sports sector to leverage mobile applications. At the same time, innovative use of infrastructures such as restaurants or museums inside facilities, or multifunction stadiums, remains key to the profitability of sports business. Download the summary
Energies: alternatives and non-conventional
The emergence of nonconventional energy, the gasification of transport and the appearance of new sources of supply (such as wind and solar power) will define direction and growth for a sector that is under pressure from environmentalists. Download the summary
Chemicals: growth thanks to other sectors
Annual production in the chemical sector is expected to grow worldwide by 4.5% to 2030, driven by demand from industries such as transport, telecommunications and healthcare. Nevertheless, the sector faces challenges such as the high cost of energy, coordination between the public and private sectors and investment instability. Download the summary