Planting Trees and Making Profits in Africa

International case competition studies sustainability

11/03/2015

IESE Business School

MBA students from top business schools in Asia, Europe and North America explored the challenge of “making money with sustainability” in the IESE Roland Berger International Case Competition / Photo: Edu Ferrer

MBA students from top business schools in Asia, Europe and North America explored the challenge of "making money with sustainability" in the IESE Roland Berger International Case Competition, held in Barcelona on February 26-28.

Teams worked through the real-life dilemma of Green Resources, a private Norwegian company that works in forest plantation, forest products and renewable energy in Africa.

Their goal was to determine the best way for the company to find investors and become profitable.

Green Resource’s Industrial Director, Aadu Polli (Global Executive MBA ‘13), praised all the competing teams for their insights, and for grasping the depth of his business challenge so quickly.

The teams identified and worked through the key problems of the case and presented before a panel of judges, made up of Polli plus three experienced partners from Roland Berger Strategy Consultants.

The winning team members, from London Business School, each took home an iPad as a prize.


Consulting Future Leaders

Launched in 1995 and sponsored by IESE and Roland Berger Strategy Consultants, the case competition has become renowned for its relevance to real-life business.

The 20th edition gathered future business leaders from China Europe International Business School; Chicago Booth School of Business; IESE Business School; INSEAD; Hong Kong University of Science and Technology; Kellogg School of Management; London Business School; MIT Sloan School of Management; Ross School of Business; and Tuck School of Business.