Managers in the Digital Age

Alumni Magazine on the digital competencies next generation leaders need

13/11/2015

Martín Tognola

Experts say in 2020 more than 40 percent of the digital content in the world will be linked to the cloud / Illustration: Martín Tognola

In the digital world, change moves at a breakneck pace, and managers have to be more willing than ever to adapt their business model and leadership style. In this area, IESE faces a double challenge: engaging in rigorous research on these developments and adapting its services to the needs of the new digital manager, without sacrificing the hallmark of its identity – a human approach to business and leadership.

The digitalization of all areas of human life is progressing very quickly, producing more and more information and increasing the degree of connectivity. For example, experts say that in 2020 more than 40 percent of the digital content in the world will be linked to the cloud, and therefore interconnected.

In terms of business and society, the impact of this new era is still difficult to predict in many areas. But, with careful handling, it can improve efficiency and productivity and generate limitless business opportunities.

Professor Javier Zamora says that the Internet of things, big data and 3D printing “are some examples of the digital density in which we live. In this new era, everyone can be a consumer and a producer of value. This presents many opportunities for companies and for the society at large.”

The fundamental change in companies occurred with the arrival of the Internet. According to Josep Valor, “With its emergence, the potential impact of ICTs on companies is greater. It affects business models and the organization of work,” he says. “Today almost everyone interacts using digital tools. When technology affects society in a significant way, business is affected. Both our objectives and our ways of organizing ourselves change. Success will only come if we know how to integrate technology in order to achieve real competitive advantages.”

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