It goes without saying that the business landscape is changing. Change is not new. What’s different this time is the extent and pace of the changes, which call for a fresh understanding of the future of work and workplace relationships. The latest IESE Insight magazine draws from recent research across several disciplines to deepen our understanding of the challenges and opportunities that lie ahead.
The cover dossier is guest-edited by Carlos J. Sánchez-Runde, professor of Managing People in Organizations and holder of the SEAT Chair of Labor Relations at IESE. Thedossier features articles on future-proofing your job from robots, managing millennial talent, and staying ahead in the new employment context.
First, Alfredo Pastor and Bartolomé Mercadal Dupree explore the impact of robotization on five sectors critical to the Spanish economy. They identify training and development needs, and suggest practical actions that executives can take to ready themselves for whatever lies ahead.
Next, Guido Stein and Miguel Martín discuss the human challenges that the latest generation of workforce arrivals – the millennials – brings to the technological environment described by Pastor and Mercadal. The authors share some of the measures that forward-thinking companies have introduced to attract, develop and retain millennial workers, bearing in mind these “new” practices will soon become the norm.
Rounding out the dossier, Wharton’s Peter Cappelli provides an original framework to classify contemporary labor arrangements. The conventional full-time employment model is fast giving way to emerging forms of temporary, nonstandard or contingent work. It is vital that companies clarify their employee relationships to deal with new ways of working.
Elsewhere in the magazine, Eduard Calvo considers another way that technology is revolutionizing our everyday lives: mobile payments. However, he focuses not so much on the technology itself as on the key success factors that underpin m-payment business models, which are ultimately about offering superior value propositions for your customers.
Putting your customers and other stakeholders first is the only way to create real, lasting value for your business, argues Raj Sisodia in his article on Conscious Capitalism. While the world is currently experiencing a populist revolt against globalization and the excesses of capitalism that precipitated the global financial crisis, Sisodia proffers an ethical vision of what free-market enterprise can do for humankind – if practiced properly, with true respect for all stakeholders.
Why must we reconceptualize our way of doing business? As Mark Hutchinson, President and CEO of GE Europe, states in his interview, “We are living in a fast-moving world of change. You have to move with it or be left behind, not only in terms of what you sell but how you sell it. We have to sell differently because our customers buy differently.”
If all this talk scares you, turn to the interviewwith Dr. Paul Brown. Even though fear may be present in the lives of many people and companies today, it can be effectively transformed into a source of excitement and joy. It’s not brain surgery, says the psychologist, it’s brain science.
Members of the Alumni Association and subscribers to IESE Insight – a quarterly research-based magazine, published in separate English and Spanish editions – can read all these articles using their membership credentials.
Read the latest IESE Insightmagazine here