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Welcome
We are currently pursuing five separate lines
of research at the Anselmo Rubiralta Center
for Globalization and Strategy: strategic alliances,
global strategy, innovation, sustainable development
and competitiveness. It has always been one
of our aims to communicate the work being done
by IESE in this field. The other main aim of
this newsletter is to provide an in-depth analysis
of the challenges and realities raised by the
globalization process from a strategic point
of view, as well as identifying new ways of
studying the process.
The
Notes on Globalization and Strategy Newsletter
will tackle issues such as competitiveness,
the repatriation of business executives, financing
instruments and transnational strategic alliances.
This will be followed by an analysis of
some of the associated research, and the newsletter
will close with an opinion piece by one of IESE’s
professors, which will look at the developments
observed and make recommendations.
This
first issue is devoted to competitiveness, a
controversial subject that is arousing great
interest, both in political circles and in the
media. But what is competitiveness? Have governments
really understood what it consists of? We asked
Michael Porter, a professor at Harvard University
and an authority on the subject, to share his
concerns with us. Porter warns of the misunderstandings
surrounding competitiveness and its importance
in a microeconomic context. His article
serves as a framework for the conclusions of
the Global Competitiveness Report 2004-2005,
from which we go on to assess the implications
for Spain. IESE collaborates with the World
Economic Forum in the preparation of this prestigious
annual report through the Anselmo Rubiralta
Center and the Nissan Chair on Corporate Strategy
and International Competitiveness.
This
issue closes with an interesting article by
Eduard Ballarín, Professor of General
Management at IESE, who offers his thoughts
and suggestions on some measures that governments
should take in order to improve their competitiveness.
Joan
Enric Ricart
Director
África
Ariño
Academic Director
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Every
four months, the Notes on Globalization
and Strategy Newsletter will provide an
in-depth analysis of the challenges and
realities raised by the globalization process.
This first issue is devoted to competitiveness.
The concern shown by individual countries
about the competitiveness of their domestic
economies is just one more symptom of the
globalization process. |
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